Comic book style logo with bold yellow letters reading "The Formulators" and smaller text "Pursuit of the Optimal Spray" underneath.
Logo for Jiversitec PC International with a colorful geometric shape and text in blue, yellow, green, and black.

In collaboration with Rawcut Creative Agency, I was tasked with creative design and production of The Formulators Campaign for Diversified CPC. Each advertisement is featured in three separate SPRAY Magazine issues.

Animated characters dressed as scientists in white coats with standardized logo, standing confidently with spray cans, promoting high-performance aerosol propellants by Diversified CPC, against a blue background with rays.
A comic strip for Diversified CPC International about spray performance crisis and industry needs. The comic features characters discussing issues with sprays, low pressure, and the need for better formulas and diversification.
A comic-style promotional graphic about spray performance challenges and solutions, featuring scientists, a dog, spray bottles, and graphs showing performance and sustainability metrics.
A logo for DiversifiedCPC International featuring a stylized geometric shape with quadrants in blue, yellow, green, and light green colors, with the company's name in blue and green text underneath.
Comparison of two different font styles for the phrase 'Best Friends Forever!' and related text, showing font samples and size options.

Font and color diagrams

Outline sketch of multiple people, some wearing hats and glasses, with various gestures and clothing styles, including a person holding a sign that reads 'BOSTON' and 'DPOST'.

Initial sketches for the layout with header and call to action

Comic-style illustration with burst background, featuring the text 'Supercharge Your Sprays! With the Ultimate Team,' and animated characters including a woman with brown hair, glasses, a blue sweater, green skirt, and boots, holding a notebook and thermos, along with loosely sketched male characters in work attire.

The Formulators brand was built around one idea: anyone at Diversified CPC could be one of them. The characters are archetypes, scientists with a sense of personal mystery defined by what they make and how they think. The superhero concept was deliberate because superheroes have always been a stand-in for the ordinary person doing extraordinary things, and that is exactly what the people here do every day. The bold colors, the comic aesthetic, the larger than life presentation all serve to say that the work being done here matters, that the people doing it are part of something, and that this brand is not just what the company makes but who the company is.

Sketch of five superheroes with dynamic backgrounds and a text banner that reads, "Supercharge your sprays with the ultimate team!" and a paragraph about diversified CPC for propellants.
People holding smartphones, standing together, with blue speed lines in the background, suggesting excitement or action, with text: 'Introducing the formulators! Supercharge your sprays! with the ultimate team!'
Cartoon illustration of three superheroes in colorful costumes with capes and masks, standing confidently with a dynamic background and large bold text that says 'Supercharge Your Sprays!'.
A colorful advertisement for a product called Supercharge Your Sprays, featuring three cartoon scientists in white lab coats and superhero costumes with a logo on their chest, standing in confident poses against a blue radial background.